Vitality, changing health and life insurance for good
The Vitality programme can work for you in three simple ways: we’ll help you understand how you can improve your health, we make it cheaper to get healthy and we’ll give you rewards that keep you motivated.
We were the first insurer in the UK to put healthy living at the core of our products with our Vitality programme. With Vitality, we make it cheaper and easier to get healthy through discounts and motivating rewards.
Vitality is our healthy living programme. We give you points for doing healthy things. Your points count towards your Vitality status; the higher your Vitality status, the bigger your rewards.
VitalityHealth is one of the UK’s leading private medical insurers which have pioneered a new type of cover – Lifestyle Health Insurance. As well as providing first class cover and clinical care for when people are ill, it focuses equally on prevention and keeping people fit and healthy. It launched in the UK in 2004 as a joint venture between two large international financial services companies – Prudential plc and Discovery, a South African listed company operating in the USA, China and Singapore as well as the UK and South Africa.
VitalityLife is one of the fastest growing life insurers in the UK, it is unique to the current UK protection market, and its suite of products includes Life Cover, Income Protection Cover and severity based Serious Illness Cover, additional benefits and Business Protection. By recognising people’s efforts to look after themselves, VitalityLife is able to offer a more comprehensive set of benefits than traditional providers at a very competitive price.